- Vendor Name: Union 76
- Headquarters: Bartlesville, Oklahoma
- Year Established: 1932
- Area Served: U.S.
In 1932, Union Oil started selling “76” gasoline that referred to both the 1776 Declaration of Independence and the octane rating of gasoline at that time. The brand became famous because of its orange ball logo with a blue and white number design.
Union Oil was acquired by ConocoPhillips and in 2005, the company wanted to rebrand the Union 76 logo and merge it with the Phillips and Conoco brands. The public reacted negatively to the idea of replacing the orange ball signs and started a “Save the 76 Ball” campaign, so ConocoPhillips began donating the orange balls to museums in 2007 and created 100 new ball logos with a red, white, and blue color scheme.
Today, the Union 76 ball logo remains an iconic symbol and the company offers Union 76 gas cards, commercial cards, and gift cards nationwide along with its gasoline.